Workshops & Events

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Email Marketing: How to Improve ROI
Teleseminar
Tuesday, June 28, 2005
1 - 2 p.m. EDT

Presented by:

• David Hallerman, Senior Analyst, eMarketer
• Bill Nussey, CEO of Silverpop

Based on findings from eMarketer's new research report:

"E-Mail Marketing: How to Improve ROI"

Presented by:

• Bill Nussey, CEO, Silverpop
• Anne Holland, President & Publisher, MarketingSherpa
• Stefan Tornquist, Metrics Editor, MarketingSherpa

Based on the findings from MarketingSherpa's new report "Landing Page Handbook: How to Raise Conversions - Data, Templates & Design Guidelines."

Review the presentation made during this event:

• Download Presentation Slides (PDF)
• Download Teleseminar Audio (MP3)
  (14 MB file - right-click to save)
  
  

Co-hosted by:

• Bill Nussey, author of The Quiet Revolution in Email Marketing
• Adam Naide, EarthLink, Inc., Director of Customer Experience & Loyalty

Bill and Adam co-hosted an online presentation that highlighted how to build customer loyalty via the email channel. Bill highlighted concepts from The Quiet Revolution in Email Marketing that email marketers can use to increase customer loyalty. Adam shared a case example of how EarthLink used email to drive increased customer loyalty and the lessons learned.

• Download Full Presentation (40 MB)
• View PDF (280 KB)