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Customer Communication Management, or CCM, is the strategy that changes an organization's view of email away from a tactical, department-level marketing line item and turns it into a highly effective tool for building and sustaining customer relationships across the enterprise. With this CCM Toolkit, you'll discover how to boost your email brand value and win the customer loyalty battle.
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The Quiet Revolution in Email Marketing
See how this holistic view of enterprise email marketing can help you increase the relevancy and resonance of your customer communications to extend your brand value. Includes over a dozen case studies, along with email best practices and proven solutions.
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Quiet Revolution Companion Workbook Analyze the effectiveness of your current email program with this personalized, tutorial companion-piece to "The Quiet Revolution in Email Marketing."
Click here to download (PDF).
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What level email marketer are you?
Take this quick test to assess the maturity of your email initiatives.
Click here to begin the quiz. |
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