http://www.quietrevolutioninemail.com/ Copyright 2008 Mon, 25 Sep 2006 17:51:16 -0500 http://www.movabletype.org/?v=3.11 http://blogs.law.harvard.edu/tech/rss We've moved, and we've also changed our name. Please join us at Email Marketing Strategies: http://emailmarketing.silverpop.com/. For RSS subscribers, just add this link to your RSS reader and you'll continue to receive my postings: http://feeds.feedburner.com/QuietRevolutionInEmailMarketing... http://www.quietrevolutioninemail.com/archive/2006/09/looking_for_the.html http://www.quietrevolutioninemail.com/archive/2006/09/looking_for_the.html Mon, 25 Sep 2006 17:51:16 -0500 Please follow me! My blog, "The Quiet Revolution in Email Marketing," has a new name and address. The new blog Web site is now titled "Email Marketing Strategies." For RSS subscribers, just add this link to your RSS reader and... http://www.quietrevolutioninemail.com/archive/2006/07/the_quiet_revol.html http://www.quietrevolutioninemail.com/archive/2006/07/the_quiet_revol.html Thu, 06 Jul 2006 09:28:36 -0500 I read a great MediaPost article (requires free sign-in) by David Atlas, an executive from Goodmail systems. David outlines the ideal spam/complaint feedback system, and I think he has hit the nail on the head. David contends that the current... http://www.quietrevolutioninemail.com/archive/2006/07/making_complain.html http://www.quietrevolutioninemail.com/archive/2006/07/making_complain.html Mon, 03 Jul 2006 11:53:31 -0500 The New York Times just published a great article ("With a Cellphone as my Guide," June 28) about a new mobile service being rolled out in Japan. The benefit of this service could be tremendous for marketers as well as... http://www.quietrevolutioninemail.com/archive/2006/06/the_next_genera.html http://www.quietrevolutioninemail.com/archive/2006/06/the_next_genera.html Wed, 28 Jun 2006 10:31:07 -0500 People usually don't think "spammer" when they hear the word Kodak. But the photography giant recently earned the dubious honor of being the first name-brand, legitimate player to be charged by the Federal Trade Commission for violating the CAN-SPAM Act.... http://www.quietrevolutioninemail.com/archive/2006/06/kodak_picture_o.html http://www.quietrevolutioninemail.com/archive/2006/06/kodak_picture_o.html Tue, 27 Jun 2006 08:43:22 -0500 No matter how much you invest or how big your brand is, even companies like AOL and Google can experience service issues. It struck me as particularly noteworthy that both of these esteemed inbox providers recently suffered major system glitches,... http://www.quietrevolutioninemail.com/archive/2006/06/aol_and_google.html http://www.quietrevolutioninemail.com/archive/2006/06/aol_and_google.html Fri, 23 Jun 2006 07:52:19 -0500 Every year, MarketingSherpa holds a "People's Choice" for Internet marketing blogs. I am very flattered that they have included this blog as a finalist in the Email Marketing Blog category. If you are a fan, please take a moment to... http://www.quietrevolutioninemail.com/archive/2006/06/marketingsherpa.html http://www.quietrevolutioninemail.com/archive/2006/06/marketingsherpa.html Fri, 23 Jun 2006 06:56:32 -0500 A friend of mine recently attended an Online Publishers Association conference, where he saw a presentation on the impact of online marketing relative to more traditional media. Both the study's methodology and its results are very interesting. The study titled,... http://www.quietrevolutioninemail.com/archive/2006/06/does_online_mar.html http://www.quietrevolutioninemail.com/archive/2006/06/does_online_mar.html Mon, 12 Jun 2006 14:08:00 -0500 A recent article in the widely-read UK interactive publication, The Register, calls out a growing concern of the EU government -- that the Web beacons used to track email opens may violate the privacy of EU citizens. The EU government... http://www.quietrevolutioninemail.com/archive/2006/05/image_supressio.html http://www.quietrevolutioninemail.com/archive/2006/05/image_supressio.html Fri, 26 May 2006 09:45:39 -0500 My colleagues here at Silverpop have begun working with the beta version of MS Office 2007. We are particularly interested in Outlook 2007 for obvious reasons &#60grin&#62. We've been pleasantly surprised by the new email client's great support for RSS.... http://www.quietrevolutioninemail.com/archive/2006/05/early_preview_o.html http://www.quietrevolutioninemail.com/archive/2006/05/early_preview_o.html Thu, 25 May 2006 08:48:27 -0500 Jupiter recently released another study on RSS entitled, "RSS Comes of Age" - it really caught my attention. While it sounds like self-reported usage of RSS users is fairly low (below 5%), the rate at which sites are adopting RSS is occuring at an astonishing rate. They polled several hundred popular sites to find out their plans for RSS. Sixty-three percent (63%) of large companies plan to introduce RSS within 2006! Seventy-one percent (71%) of those plan on spending over $50,000 and 23% plan on spending over $1 million. These numbers are amazing and even if they are double the actual 2006 deployments, there's no question that RSS content will soon be flooding the internet. To be clear, the study doesn't differentiate between RSS publishing, marketing, service, etc. However, the fact remains that RSS content will be available from a majority of well trafficed web site in a year or less. RSS is exploding onto the landcape - readers are appearing everywhere from Google Mail and My Yahoo to Microsoft Vista and the next version of Outlook. And, from Jupiter's report, the content world is embracing RSS just as quickly. There is a brand new internet channel being born. Even if only a fraction of the users know the name of RSS, they will all be using it before you know it. http://www.quietrevolutioninemail.com/archive/2006/05/jupiters_latest.html http://www.quietrevolutioninemail.com/archive/2006/05/jupiters_latest.html RSS Tech Sat, 20 May 2006 22:41:31 -0500 The news is full of stories about customers leaving AOL's service, but the folks at Return Path decided to ask, "Where are they going?" Using data from their ECOA (Email Change of Address) service, they found that nearly half are... http://www.quietrevolutioninemail.com/archive/2006/05/departing_aol_u.html http://www.quietrevolutioninemail.com/archive/2006/05/departing_aol_u.html Thu, 11 May 2006 10:14:06 -0500 From an email thread the other day on the issues associated with video email ... A marketer who has not done video in email wanted to know: Since presumably no one would embed a video file in an email message... http://www.quietrevolutioninemail.com/archive/2006/05/video_in_email.html http://www.quietrevolutioninemail.com/archive/2006/05/video_in_email.html Mon, 08 May 2006 09:40:41 -0500 Okay, now that I've gotten your attention, let me be clear that I am using the words of someone else. Bill McCloskey, a long-time interactive marketing pundit, has decided to draw some fire by boldly proclaiming that RSS is much... http://www.quietrevolutioninemail.com/archive/2006/05/why_rss_wont_wo.html http://www.quietrevolutioninemail.com/archive/2006/05/why_rss_wont_wo.html Fri, 05 May 2006 09:06:28 -0500 eMarketer recently caught my attention with some startling data on how quickly Internet mobile phone usage is growing. Citing an A.T. Kearney report, eMarketer said the percentage of multi-media phone users in North America who have browsed the Internet and/or... http://www.quietrevolutioninemail.com/archive/2006/05/mobile_phones_a_1.html http://www.quietrevolutioninemail.com/archive/2006/05/mobile_phones_a_1.html Thu, 04 May 2006 11:22:39 -0500