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December 27, 2005
A Politician Learns About Email Marketing
Yahoo! has a great news story about Florida's attorney general, Charlie Crist. Mr. Crist made national news with his zealous fight against spam, using Florida's anti-spam legislation to go after many online bad guys. However, Mr. Crist learned an important lesson recently when a Florida newspaper published a story about how his campaign for governor was using unsolicited email to push for votes and contributions.
Of course, Mr. Crist's spokesperson was clear that he is not a spammer (hmm, unsolicited, and opt-outs don't work?) because he is up-front about the nature of his messages. This is a convenient definition in my view. The good news is that he has vowed to continue to fight against spammers if he makes it to the governor's office... or should I say his fight against the "other" spammers?
Posted by Bill Nussey at December 27, 2005 08:08 AM
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Comments
"This is not spam..its truthful." Basically the Govenor is setting a precedent in which "spammers" can claim their telling the truth, therefore its not spam. However, if I never signed up directly or indirectly to receive information from candidates yet received said information...I call that spam. Especially if I'm unable to remove myslef from the list.
Ethics plays a big part in email marketing, so no one should be shocked when a politican uses it for political gain. However, voters can hold them to a higher standard and not allow them to use their "title" as an excuse to hi-jack our email accounts.
Posted by: Kei at January 6, 2006 12:52 PM