Author Biography

Bill Nussey's long history with email began with his role as CEO of Da Vinci Systems, a pioneer in personal computer electronic mail. Over its ten-year history, Da Vinci sold more than 3 million licenses in 45 countries. In 1994, Nussey sold Da Vinci to Boston-based ON Technology.

Nussey then spent several years in venture capital with Greylock Management where he was involved with the funding of DoubleClick, MediaMetrix and several other early leaders in online marketing. Nussey left Greylock to become President and, later, CEO of one of Greylock's portfolio companies, iXL. During Nussey's 3-year tenure, iXL executed its initial public offering, grew revenues ten-fold, added several thousand employees and provided consulting services to hundreds of Global 1000 organizations.

While at iXL, Nussey was named "The Most Influential Consultant" in the world by Consulting Magazine. In 2000, Nussey left iXL and joined the email marketing industry as the CEO of Silverpop. In late 2003, Nussey embarked on a unique project in his career and began writing a book -- The Quiet Revolution in Email Marketing.

The book addresses the changing face of e-mail as a marketing and customer communications channel and introduces a concept Nussey calls Customer Communication Management. The idea behind this new concept is that the only long-term, effective way to utilize e-mail is to build an overarching strategic view of all customer communications. Nussey strongly believes that to realize the promise of email as a relationship-oriented, one-to-one focused medium, enterprises must establish clear policies and governance strategies to avoid damaging their brands by bombarding customers will reams of irrelevant communications.

Mr. Nussey earned a bachelors degree in Electrical Engineering from North Carolina State University and an MBA from Harvard Business School . He regularly guest lectures at Harvard Business School, his Alma Mater, and at Emory University's Gouizetta Business School on the topics of marketing and business strategy. He has served on the Boards of numerous marketing technology start-ups and lent his expertise to guide them into developing successful business models. Nussey currently serves the Boards of Air2Web and Proficient, both of which are pioneering new ways to communicate and market with prospects and customers. Nussey lives with his family in Atlanta, Georgia.