About the Book

Email is shifting from a simple mass media tactic into a savvy marketing and customer communications channel. Or what author Bill Nussey describes as The Quiet Revolution in Email Marketing.

In his new book, Nussey identifies ways companies can extend their brands and win the customer loyalty battle through a process he describes as Customer Communication Management - a long-term, overarching strategic view of email that companies must adopt to establish clear enterprise policies and strategies - a necessary step to avoid email misuse and ultimate damage to brand value.

With over a dozen case studies and actionable answers from leading brands (including CNN, Staples, and The Bombay Company), this first-of-its-kind resource presents tested and proven solutions for sophisticated, brand-sensitive marketers with its comprehensive look at how email is transforming customer relationships throughout the enterprise.